Which TurboTax product should I choose if I am self-employed?

We recommend choosing our TurboTax Self-Employed edition to do your self-employment return.

While all TurboTax products enable you to report self-employment income, only TurboTax Self-Employed is specifically designed to help you find every self-employment credit and deduction you deserve.

TurboTax Self-Employed includes

• Extra help with finding tax breaks to reduce your taxes owing
• Expert guidance for claiming deductions applicable to your industry

Context/Commentary: TurboTax rebranded a product to target the self-employed users when the gig economy started trending.

The strategy behind this content was to be transparent in answering this frequently asked question but push the product at the same time without sounding like marketing copy.