What is TurboTax Self-Employed?

TurboTax Self-Employed is our new name for TurboTax Home & Business Online edition.

If you're looking for TurboTax Home & Business Online edition for tax year 2017, TurboTax Self-Employed is right for you. We've improved the step-by-step guidance of TurboTax Self-Employed to help you maximize your self-employment return with ease. Income from self-employment—such as income you earned as an independent contractor, business owner, freelancer, consultant, or sole proprietor—are all covered by TurboTax Self-Employed.

Note: Our CD/Download edition of TurboTax Home & Business for tax year 2017 is still called TurboTax Home & Business. Our prior year online editions are still called TurboTax Home & Business Online edition.

Context/Commentary: TurboTax rebranded a product to target the self-employed users when the gig economy started trending.

The strategy behind this content was to be transparent about the fact that it is a rebranded product, but at the same time push the product. I made sure that the various terms self-employed users use to describe themselves is captured in the content for better SEO. I also ensured that I address any additional questions that might arise in the context of the rebranding.